His business is selling cars and trucks, but his focus is always on people.
He has gotten involved with fundraiser after fundraiser and created a few of his own. A few years back he made a business decision to not spend as much money on big time advertising to help him sell vehicles. He instead began enlisting the help of his customers and community to spread the word through social media. By localizing everything and asking people to keep sharing their posts the created a modern version of good old fashioned networking.
It paid off and he has decided to thank his customers over and over again by giving back a lot of cash. Editor's note, we did a story in 2020 about his first fun giveaway.
He set aside a grand and began by getting ten $50 gas cards for Sheets and seven Giant Eagle gift cards. He then partnered with his friends at Linda Lou's for three more gift cards.
All he asks is folks enter by liking or otherwise engaging with the Village Auto Facebook page and then send a private message with the words CONTEST, the year you were born and what the price of gas was when you were born. "So it might take a little research," he said in a Facebook live post on Monday morning.
Mattocks emphasized that you don't even have to be a former customer to enter. He said he will do a drawing next Tuesday and the folks who are picked will get their choice of gift certificates as they are available.
Editors example: If I were to enter, I have already like Village Auto's page, so all I would have to do is hit the message button, type CONTEST and then 1966. In February of 1966 the price of regular gas was around .30 to .31 cents.